Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid (also called organic) search results. SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines. Following are the SEO friendly tools embedded in ShopMarkaz pages.
 

• Enable store name prefix: Enter the store name prefix here for product, category and manufacturer page titles. It will show page as e.g.; Your Store Name. Product Name
• Default Title:   Enter the store title that will appear for all the pages of the store. Make it search engine friendly by choosing a name describing a keyword in your site.
• Default Meta description: An HTML tag that allows some search engines to display a description of your site in search results. Specify the meta description for SEO.
• Default Meta keywords: This is an HTML tag to describe the related keywords in your website Here specify the default met key words for Search Engine Optimization.
• Enable Google Analytics: Select the check box to enable Google Analytics account hooked up with the site. First you need to analytics account at www.google.com/analytics and input Google web property ID into box provided. Now your analytics account will track your store hits.
• Custom Meta Tag Name & Value:Meta tag Name when checked is used for Google sites, apps verification. You will need to input Tag Name and Tag Value from Google Tools once you setup an account.